Monday, November 9, 2015

Dallas Cowboys Women's Apparel Alyssa Milano

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Alyssa Milano moves one step closer to total female fan ...
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Late last month, Milano's sports apparel business, Touch By Alyssa Milano, announced that it has received its first licensing agreement with the NFL Players Association. That means Milano and her ... That feeling was bolstered by company focus groups, during which women said they wanted the option to support, say, New York Giants wide receive Odell Beckham Jr. with a fashionable top that could be worn not just to a game, but outside the stadium, as well. “Our whole thing with ...
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Alyssa Milano recently got the all-clear to launch a full-on assault against yet another bastion of male-dominated fan gear: the jersey.
Late last month, Milano’s sports apparel business, Touch By Alyssa Milano, announced that it has received its first licensing agreement with the NFL Players Association. That means Milano and her team can begin creating tops and hoodies bearing players’ names and numbers — offering an alternative to the jersey for the female fan who wants to pledge allegiance to a particular player.
“I’m excited to team up with the NFLPA and continue to offer women more options in the sports-licensed apparel space. This provides fans a great new way to demonstrate passion for their favorite teams and players,” Milano said in a statement.
Milano teamed up with G-III Apparel Group Ltd. to launch her line eight years ago, after she tried to buy fan gear at a Dodgers game and was left massively disappointed by her options.
“I’m really offended by the pink, being a huge sports fan,” Milano said at the Sports Business Journal’s Game Changers conference in New York back in September. “I just didn’t understand why there was nothing in the team colors and everything looked like the cuts were cut for kids.
As a San Francisco 49ers fan “all the way,” Jamie Chung said repping her family’s favorite team for the brand’s fall campaign was a no-brainer. “I have so much hometown pride, it’s kind of great,” Chung told PEOPLE. “Back in 2012, I took my dad to the Super Bowl — and we lost, which was heartbreaking — but it was pretty monumental because my dad’s a die-hard Niners fan. As a Korean immigrant growing up in San Francisco during the Niners golden years … it was the one thing that he was able to relate to people with.”
Chung particularly likes this brand’s apparel because it’s both stylishand serious about sports. “[Celeb stylist] Kate Young styled this shoot, which speaks highly of the new merchandise that they have for women’s apparel for NFL — it’s so versatile and cool,” she said. “Ten years ago, the only thing [women] could get was a pink jersey or a pink hat with your team’s logo — and I’m sorry, but I don’t think pink falls.
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